Rift
Rift is the world’s first instant, gasless cross-chain bridge for any token, and yes, including memecoins.
Retro Branding Meets Rapid UX
For Rift, I experimented with designing a retro-style logo and brand identity—something bold and nostalgic that matched our product’s concept. The UX process followed a fast-paced Lean UX principles. We skipped formal research and instead jumped straight into high-fidelity prototyping, allowing the team to iterate quickly, communicate visually, and test ideas in real time within the 48-hour hackathon window.
🐸 Turned Bridging Wait Time into Game Time—Wait, Play, and Earn
To add playfulness to the bridging flow, I designed a retro-style mini-game: Snake. While waiting, users could play the sanek game where the dot becomes efrog 🐸 —a nod to our Linea deployment and their mascot. This made the wait engaging, memorable, and aligned with the retro visual theme across the project.
