Enter Password

Shoot me an email (eve@eveuxui.com) for the password :)

A product concept for dev.fun's IPO setup, combining AI-assisted execution with product design to move from idea to prototype and ship faster.

My role

I owned the end-to-end experience, balancing brand consistency, UX strategy, interaction design, and AI-assisted execution.

Key Outcomes

Designed a low-cognitive IPO setup flow that integrated seamlessly with the existing product and brand.
Built trust-centered experiences through clear visual hierarchy, risk communication, and intuitive interactions.
Defined analytics events and session tracking to enable continuous UX optimization.
Leveraged AI tools and v0 to accelerate the workflow from concept → interactive prototype → code in record time.
Enabled a lean team to validate ideas and ship faster with greater confidence.

The Challenge

Design an IPO setup experience that makes complex token launch mechanics intuitive while staying true to dev.fun's fast-paced product experience.

Simplify a highly technical configuration flow without sacrificing flexibility.
Extend the existing design language with a seamless, production-ready experience.
Accelerate the entire workflow using AI, from research and iteration to developer handoff.

UX Research & Strategy

Analyzed dev.fun's existing product, launch flow, and token creation mechanics to identify UX opportunities.
Benchmarked leading crypto launchpads and developer tools to understand user expectations and interaction patterns.
Simplified a technically complex IPO setup flow through clearer information hierarchy and progressive disclosure.

Experience Design

Designed the complete IPO setup experience, from allocation configuration to launch review.
Created responsive flows for desktop and mobile while maintaining consistency with the existing product.
Improved transparency through real-time proceeds calculations, allocation breakdowns, and contextual guidance.

Design System

Extended dev.fun's existing visual language while preserving its distinctive identity.
Applied a cohesive color system and visual hierarchy to improve clarity across the IPO flow.
Structured the system to support AI-assisted prototyping and seamless developer handoff.

Initial Design Validation

Verified that key actions consistently attracted the highest visual attention.
Confirmed each step prioritized the most important decision points, from allocation and proceeds to final confirmation.
Used the results to fine-tune layout, emphasis, and information hierarchy before implementation.

Product Validation Plan

Track funnel completion and abandonment throughout the IPO creation flow.
Analyze heatmaps and session recordings to validate attention and reduce cognitive load.
Measure interaction with pricing, allocation, and premium options through event tracking.
Collect contextual user feedback to prioritize future product improvements.

AI Workflow in Design Process

ChatGPT with FigJam Plugin for brainstorming, user flow mapping, information architecture, and UX exploration.
v0 for rapid high-fidelity concept generation and interaction exploration.
Figma Agents for refining layouts, components, and production-ready interfaces.
v0 for building interactive prototypes to validate the complete user experience.

Finally, this project demonstrates how AI can amplify, not replace, product design.

Key Outcomes

Designed a low-cognitive IPO setup flow that integrated seamlessly with the existing product and brand.
Built trust-centered experiences through clear visual hierarchy, risk communication, and intuitive interactions.
Defined analytics events and session tracking to enable continuous UX optimization.
Leveraged AI tools and v0 to accelerate the workflow from concept → interactive prototype → code in record time.
Enabled a lean team to validate ideas and ship faster with greater confidence.

Enter Password

A product concept for dev.fun's IPO setup, combining AI-assisted execution with product design to move from idea to prototype and ship faster.

My role

I owned the end-to-end experience, balancing brand consistency, UX strategy, interaction design, and AI-assisted execution.

Key Outcomes

Designed a low-cognitive IPO setup flow that integrated seamlessly with the existing product and brand.

Built trust-centered experiences through clear visual hierarchy, risk communication, and intuitive interactions.

Defined analytics events and session tracking to enable continuous UX optimization.

Leveraged AI tools and v0 to accelerate the workflow from concept → interactive prototype → code in record time.

Enabled a lean team to validate ideas and ship faster with greater confidence.

The Challenge

Design an IPO setup experience that makes complex token launch mechanics intuitive while staying true to dev.fun's fast-paced product experience.

Simplify a highly technical configuration flow without sacrificing flexibility.

Extend the existing design language with a seamless, production-ready experience.

Accelerate the entire workflow using AI, from research and iteration to developer handoff.

UX Research & Strategy

Analyzed dev.fun's existing product, launch flow, and token creation mechanics to identify UX opportunities.

Benchmarked leading crypto launchpads and developer tools to understand user expectations and interaction patterns.

Simplified a technically complex IPO setup flow through clearer information hierarchy and progressive disclosure.

Experience Design

Designed the complete IPO setup experience, from allocation configuration to launch review.

Created responsive flows for desktop and mobile while maintaining consistency with the existing product.

Improved transparency through real-time proceeds calculations, allocation breakdowns, and contextual guidance.

Design System

Extended dev.fun's existing visual language while preserving its distinctive identity.

Applied a cohesive color system and visual hierarchy to improve clarity across the IPO flow.

Structured the system to support AI-assisted prototyping and seamless developer handoff.

Initial Design Validation

Verified that key actions consistently attracted the highest visual attention.

Confirmed each step prioritized the most important decision points, from allocation and proceeds to final confirmation.

Used the results to fine-tune layout, emphasis, and information hierarchy before implementation.

Product Validation Plan

Track funnel completion and abandonment throughout the IPO creation flow.

Analyze heatmaps and session recordings to validate attention and reduce cognitive load.

Measure interaction with pricing, allocation, and premium options through event tracking.

Collect contextual user feedback to prioritize future product improvements.

AI Workflow in Design Process

ChatGPT with FigJam Plugin for brainstorming, user flow mapping, information architecture, and UX exploration.

v0 for rapid high-fidelity concept generation and interaction exploration.

Figma Agents for refining layouts, components, and production-ready interfaces.

v0 for building interactive prototypes to validate the complete user experience.

Finally, this project demonstrates how AI can amplify, not replace, product design.

Key Outcomes

Designed a low-cognitive IPO setup flow that integrated seamlessly with the existing product and brand.

Built trust-centered experiences through clear visual hierarchy, risk communication, and intuitive interactions.

Defined analytics events and session tracking to enable continuous UX optimization.

Leveraged AI tools and v0 to accelerate the workflow from concept → interactive prototype → code in record time.

Enabled a lean team to validate ideas and ship faster with greater confidence.

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